Wednesday, May 9, 2012
Vogue: Running to Catch Up?
This week, Vogue announced that it would no longer employ models who are too young (under 16) or too thin (video here). We have all heard about similar moves by the fashion industry in Italy and France last year. They want to capitalize on what they advertise as socially-conscious thinking. They are part of the solution, not the problem, is the message.
I think the truth is that the media has changed with the internet. We can pick and choose our media distractions and we can even create websites and blogs and be part of the media. This is a rising trend too. And it changes the way women present themselves and the way that women accept being portrayed.
I believe that corporations exist to make money. And they, with big advertising budgets, have enjoyed a lot more power in saying what images are broadcast to us on TV, magazines and movies. I guess that is what is really great about the internet. With it, we can create websites, blogs, begin home-based businesses, post on sites, network, communicate and be heard! And more importantly hear each other. I think what has happened is the corporations have heard us as well - and like all good businesses, they change to meet the changing demands of consumers. (Case in point: recently on Did You Make That? Karen blogged about the stealing of published bloggers' designs by retailers.)
Tasia has created a number of amazing patterns from Sewaholic for pear-shaped women. She features pattern testers/models who are all shapes and sizes. Her success lies in her ability to address the needs of her clientele through designing flattering sewing patterns for all sizes. I love her new Cambie pattern especially! Here (and here) are links to two pattern testers modeling the dresses they made and look terrific in their dresses! I can't believe it has taken Vogue and others in fashion so long to see the beauty in women of different sizes, shapes, heights and colour. A number of posters noted that they though the dress was too young for them and had since changed their minds when they viewed the pictures of the models.